BRAD Biophotonic, originally developed by Los Angeles-based skincare veteran Brad Hunter for an exclusive private charter-jet clientele to combat the ravages of frequent air travel on the skin, launches its new high-performance Sublime range at Male-HQ.

Comprising the Sublime Youth Creator Radiance Concentrate and the Sublime Youth Creator Gel-Cream, BRAD Biophotonic's latest skincare range is distinguished by a patented encapsulated Retinol Complex that gently promotes cell turnover and dramatically improves skin texture without increasing photosensitivity.

Containing a highly stable, bio-available form of retinol, this complex is encapsulated to prevent it from oxidation and to ensure that the retinol is at its most active when applied to the skin. Encapsulated retinol has been shown in clinical trials to move two times faster and be maintained into the skin for a longer time than free retinol.

Used in the morning and evening after cleansing, the Sublime Youth Creator Radiance Concentrate also contains Palmitoyl Tripeptide-5 to reduce the appearance of fine lines and wrinkles; Raspberry Seed Oil, a powerful antioxidant with excellent anti-inflammatory properties to protect the skin from damage caused by UVB and UVC radiation; and a new Violet Extract, a natural source of Salicylic Acid and Vitamins A + C that extends the life of skin cells and protects them from UVA and UVB radiation.

The Sublime Youth Creator Gel-Cream, a day cream for all skin types, contains 'survivor plant' Globularia Cordifolia stem cells that have been shown to stimulate skin detoxification via proteasome activity, extend cell lifespan and regenerates the skin's own stem cells; Matrixyl 3000, a blend of two peptides that work in synergy to reconstruct the skin matrix by stimulating collagen and elastin production; and MSM which 'locks' with vitamins and minerals, making the skin's cell walls more permeable to allow nutrients to flow more freely into the skin and be fully utilized.

"The Sublime range is the result of extensive research and represents a new frontier in anti-aging skincare leveraging the best of science while staying rooted in nature. I am excited that Sublime is now available to our customers in Singapore," says brand founder Brad Hunter.