Bona Fide in Latin means "good faith" and this is the philosophy that guides all Bona Fide men's grooming products. From Bona Fide, you can expect American made hair products of the highest quality and consistency. Whether its hair pomade, hair wax, hair paste, or hair spray, Bona Fide allow you to have fun with your hair , and to achieve whatever look and style you desire. Because nothing beats that little boost of confidence you get when someone compliments your hair and for me that’s what Bona Fide is all about.